I created Weight Loss SOS back in the mid-2000’s. Getting into ‘poke’ wars on Facebook, owning a webcam, and the Atkins Diet were all the rage. But people couldn’t stop gaining weight (how history repeats). I analysed client’s diets and made recommendations to follow. Yet people were in emotional pain and turmoil because they couldn’t keep weight off. It was like watching a nation of car crashes. I decided to come up with a long-term solution. I interviewed, listened, studied, and observed people. I saw the same problems arising in everyone.
Long-term weight loss came down to psychology – things needed to be looked at through a different lens if one is to overcome adversity. I came up with algorithms that changed life-style and psychology that everyone could follow. Without a set diet. And the weight stayed off. My philosophy for long-term weight loss was that it’s a learned process, self-improvement, with certain skills that have to be mastered. Back then some people found this rude; how dare I suggest such things? These days, there’s so much more information available to us with the Internet, and well-being- and health-tracking technologies. Even though we now live in a post-truth world with plenty of misinformation, we’re more accepting of better options to help us succeed.
My principles can be applied just as effectively to sport and business. I’ve used these psychological and behavioural algorithms to get me through the worst days of my illness with my life and my marbles intact. But I’m not out of the woods. I get hungry as I don’t eat food and live off a liquid diet of medical drinks and orange juice. I could get very fat very quickly because you can drink far more calories than you can eat in no time at all (while still feeling starving). So I have to use my own strategies and techniques every day to stay fit and lean. I’m a walking example. I’ve been practicing Weight Loss SOS with clients since the 2000’s. Now’s your opportunity to move away from the perverted diet industry and finally stop repeating history…